Field Guides

For marketing teams
navigating AI.

Frameworks, guides, and diagnostic tools built from thirty years of marketing practice. Some are free. Some are paid. All are designed to be used, not filed.

[ All guides ]
Free download

The PEAKS Framework

A thinking system for AI transformation in marketing teams. Four phases, five PEAKS dimensions, twenty cells of proprietary IP. One page. Gate-free version available on request.

PDF · One page Download →

The PEAKS Playbook

A practical guide to deploying AI across all five PEAKS dimensions. Includes the self-assessment scorecard, five dimension playbooks, curated AI tools directory, 90-day roadmap template, and the full PEAKS transformation matrix.

PDF · 36 pages
Coming soon

The Fractional CMO Starter Kit

Everything a founder needs before hiring a fractional CMO. What to expect, what to prepare, how to measure success, and how to get the most from a senior marketing engagement.

PDF · Guide Coming soon
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